Skip Navigation
(c)CMcGuireKSpr2011_0030 (2)

Brand K: Managing the Identity of Kalamazoo College

The Office of College Marketing and Communication (CMAC) is responsible for the management of the College’s brand, known as BrandK. The CMAC team works collaboratively with campus constituencies and partners with outside vendors to ensure compliance with the BrandK standards.


  • Setting BrandK identity policies
  • Providing training, resources and guidance for BrandK implementation
  • Evaluating for compliance marketing and communication pieces (both print and digital) created by Kalamazoo College and its partners
  • Encouraging the creation and publication of stories that support the brand statement

Team Members:

  • Kate Worster, associate vice-president, marketing and communication
  • Lisa Darling, director of publications
  • Bill Steiden, editorial director
  • Andy Brown, director of media relations and online content
  • Steve Wideen, sports information director
  • Lynnette Pryor, project manager
  • Craig Simpson, graphic designer
  • Grace Smith, assistant sports information director
  • Dawne Beougher, assistant to the associate vice president

Questions? Please contact us at:, 269.337.7292.
We’d love to hear from you!